As marketers staying in touch with our contact list is how we cultivate community. Advertising and marketing our products & services is only the first step in the sales process. Effective follow up convinces hesitate consumers and turns them into buyers. It also turns regular customers into repetitive consumers.
Email Broadcast Training – Frank Calabro Jr
Email marketing is an overlooked goldmine!
There is truth in that “the money is in the list.” Savvy marketers know that the sales funnel plants seeds and the real harvest is in the follow up. Following a strict routine while adding valuable content to your subscriber base increases awareness through education. A well informed consumer group will generate more sales revenue.
Sales Letter Tips:
• The only purpose of a subject line is to get your email opened
• Keep the ad copy text lines short (people scan read)
• Never do any convincing or selling in your email
• Tell the reader what’s in it for them
• Include a call to action
• Validate your product, service or offer
• Sign off and personalize
The audience of online marketers has matured and what people want now more than ever is transparency. People want to see proof, progress and results. What separates the elite from the rest of the pack is strategy and leadership. The very top people in any organization are dominating because they are doing a few simple steps that others are not aware of. (see email broadcast video)
The personalization, consistency and content of your email will be the difference between mediocre and exceptional. Allowing people to know you on a personal level will catapult your success. The format of your email should be unique and it is a part of your name brand. Regular readers will know the letter is from you as soon as they open it simply from the layout of your message.
Making money with email marketing without selling.
Making a sale with your broadcast can easily be done without any sales pitch. Leading with education is the strongest way to close any prospective client. By showing the benefits to our contacts as to what they will gain is the ultimate way to close. Consumers will gladly hand over their wallet because you helped them and provided a solution.